MaxPoint

October 2015–Present

Senior Designer, Shopper Marketing & Enterprise
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Sears Holdings

Dec. 2013–Oct. 2015

Art Director, Strategic Initiatives
Track trends in retail innovation by continually scanning the retail horizon for new ideas and solutions. Procedurally test design concepts for clarity and functionality to create an extraordinary member experience.

  • independently creative and enjoy taking ownership of the design process
  • presents concepts to senior leaders
  • identifies issues, and executes processes that help improve business
  • manage vendor relationships with printers, agencies, contractors, and creative staffing

Highlights:
• responsible for concepting/designing and maintaining the Connected Solutions Brand


Sears Holdings

Oct. 2011–Dec. 2013

Graphic Design Specialist, Kmart
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  • Responsible for creating in-store experiences for Kmart and Sears. 
  • Maintaining and growing the Shop Your Way Brand.
  • Responsible for Hard-Lines photography - oversee/direct photo shoots.
  • Managing press-checks for storewide campaigns.
  • Designing and maintaining the Adam Levine clothing Brand at Kmart.
  • Implementation of Augmented Reality into retail signing.
  • Designing and updating Seasonal style guides for Kmart.

Senior Graphic Designer, Chicago, IL
Leading Shopper Marketing Solutions Provider Focused on In-Store Shopper Engagement/Sampling for Top Tier CPG and Retailer Clients

  • Lead Graphic Designer for in-house agency specializing in marketing concepts and promotional design for top clients: General Mills, Hershey’s, Kellogg’s, Kashi, Kraft, Nestlé, Quaker, Delhaize America, Home Depot and Safeway.
  • Developed designed all in-store media, including P-O-P Displays, signage, uniforms and print collateral.
  • Manage the digital production process for all electronic files across a variety of mediums to ensure high quality print output

PromoWorks

Oct. 2008–Oct. 2011


Senior Graphic Designer, Tampa, Fl
25 year old company with core brand - Organix® established extraordinary brand legacy with distribution in nearly 60,000 retail locations in over 40 countries with a 3 year growth factor of 225%.

  • Lead & sole designer during company’s 2nd best year responsible for packaging, displays, print advertisement, and web layouts for Organix® hair care line; awarded the Woman’s Wear Daily Beauty Biz Award for best executed launch strategy of 2007.
  • Led design integrity and new concepts for existing brands and new product launches.
  • Integrated brand messaging via consistent product imagery across multiple media outlets -- product identity, package design, displays, web design, magazine advertisements, etc.
  • New package graphics and product displays accepted at Target, Walgreen’s, CVS and Wal-Mart.

Vogue International

Nov. 2006–Oct. 2008